AFK Arena Brand Display Typeface

A bespoke typeface designed for AFK Arena a mobile RPG game. AFK Display uses soft, connected flowing forms—inspired by the games Art Nouveau influence—combined with sharp points and dangerous edges—reminiscent of weaponry— and in-game faction details to create a typeface both fantastical and modern, but entirely AFK. The typeface was designed to have its own personality whilst working consistently with other AFK brand assets and in-game world.