Comfort ‘Next Level Fresh’ Brand World
A vibrant new brand world for the original fabric conditioner, reasserting Comfort as the leader of Next Level Fresh. The wordmark was freed from its old tag, allowing its bold, flowing form to take centre stage. A sun-light filled gradient palette and the bespoke Comfort Display typeface brought a sense of movement, softness and optimism across every touchpoint.
Client:
Unilever
Agency:
Anomaly London
Role:
Design Strategy
Brand Design Direction
Art Direction
Jeanie McMahon (Design Director)
Michael Bow (Designer)
Mitch Gibbons (Designer)
Nikki Lindman (GCD)
Unreasonable Studio (Motion)
Bespoke Typeface:
Christoph Koeberlin
Cadson Demak (Thai Typeface)