Nike ‘Dare To Zlatan’ Social Takeover
For Nike’s Dare To Zlatan campaign, I created a set of bold, satirical infographics for Zlatan Ibrahimović’s one-day Twitter takeover. Fans were invited to “ask Zlatan anything,” and we fired back with real-time visual responses. Part data-viz, part ego-trip, all Zlatan. Each post exaggerated his mythic confidence – turning his bravado into a graphic language of stats, symbols and self-aware humour. The result was a live, visual conversation that felt as unpredictable and entertaining as Zlatan himself.
Client:
Nike
Agency:
Wieden+Kennedy
Role:
Campaign Design
On-site responsive ‘live-design’ during twtter takeover.
Benny Everet (Art Direction)
Anders Stake and Sanam Petri (Creative Direction)