Three Mobile #PhonesAreGood

For Three Mobile’s #PhonesAreGood platform, I helped shape a bold visual world celebrating the ways we use (and overuse) our phones. Built with a motion-first mindset, the system translated the language of scrolling, swiping, and tapping into a distinctive design identity. Surreal 3D imagery—nicknamed Threeality—brought meme-like ideas to life with unexpected polish, creating a cohesive yet expressive system that unified everything from brand launches to everyday promotions.