Three Mobile 5G
To celebrate the arrival of 5G, I helped extend Three’s #PhonesAreGood world into a faster, bolder, more expressive dimension. The launch visualised the power of 5G through playful, hyper-digital motion — a world of glossy 3D hands, looping gestures, and bold kinetic typography.
Everything carried the same irreverent energy that defined the brand, now amplified for a new era of speed and connection. A confident mix of pop surrealism and brand simplicity captured the thrill of what’s next — inviting people to live their b est future life.
Client:
Three Mobile
Agency:
Wieden+Kennedy
Role:
Design Directoin
Art Direction (3D & Motion)
Campaign Design
Hollie Walker (Creative Director)
Mark Gilligan (3D and Motion Design)
Adam Hunt (Design)